BIG IDEA
Play2Learn with #LearnOnTikTok

Why

Help convey the campaign message that TikTok is a useful platform and that everyone can learn something or share something useful on TikTok.

Let's change the perception of difficult users by encouraging them to give TikTok a try.

What

Create a short video (60-90s) to display TikTok's 6 informational hashtags, helping users gain valuable knowledge, useful tips for their problems in daily life.

How

The video describes an effective working day when Khanh Vy  experiences and gains useful knowledge from 6 hashtags via the TikTok platform as “her lovely companion”.

Treatment: Add-in video with UI TikTok of Creators when intro their hashtag and Khanh Vy and creator do the same action.